Privacy Policy

Last updated:

1. Data Controller

Controller: Lifebeyondcarbon Contact: lifebeyondcarbon@gmail.com

This Privacy Policy describes how we collect, use, and protect your personal information when you visit our website.

2. Information We Collect

2.1 Browsing Information (Google Analytics)

We use Google Analytics 4 via Google Tag Manager to analyze website traffic. This tool collects anonymous information about:

  • Pages visited
  • Time spent on site
  • Device type and browser
  • Approximate geographic location (city-level)
  • Referral source (where you came from)

Legal basis: Explicit consent via cookie banner (GDPR Art. 6.1.a).

Cookies used:

  • _ga (duration: 2 years) - Unique user identifier
  • _ga_* (duration: 2 years) - Google Analytics 4 session state

Provider: Google LLC (subject to EU-US Data Privacy Framework). More information: Google Privacy Policy

2.2 Preference Information (Necessary Cookies)

We store locally in your browser:

  • Cookie consent preferences (cc_cookie)
  • Theme preference (dark/light mode)

Legal basis: Legitimate interest for technical site operation (GDPR Art. 6.1.f).

These cookies are strictly necessary and do not require consent.

3. Use of Affiliate Links

Some content includes affiliate links to Amazon and other platforms. When you click these links and make a purchase, we may receive a small commission at no additional cost to you.

Information collected by third parties:

  • Affiliate platforms (Amazon, etc.) may track clicks through their own cookies.
  • We do NOT have access to personal purchase data.

Transparency: Recommended products are selected for their relevance to content, not financial incentives.

4. Use of BunnyCDN for Content Delivery

We use BunnyCDN to serve images and videos in an optimized way. BunnyCDN may collect:

  • IP address (for content routing)
  • Browser information

BunnyCDN acts as a data processor under GDPR-compliant data processing agreement. More information: BunnyCDN Privacy Policy

5. Your Rights (GDPR)

As a user in the European Union, you have the right to:

  • Access: Request a copy of data we hold about you
  • Rectification: Correct inaccurate data
  • Erasure: Request deletion of your data ("right to be forgotten")
  • Object: Object to processing of your data
  • Data portability: Receive your data in structured format
  • Restriction: Request limitation of processing
  • Withdraw consent: You can change cookie preferences at any time

How to exercise your rights: Send an email to contact@lifebeyondcarbon.com with subject "GDPR Rights Request".

You may also file a complaint with your national Data Protection Authority if you believe your rights have been violated.

6. Data Security

We implement technical and organizational measures to protect your data:

  • HTTPS encryption on all connections
  • Data minimization: We only collect what's strictly necessary
  • Anonymization: Google Analytics data is processed in aggregate and anonymously

7. International Transfers

Google Analytics (Google LLC) transfers data to the United States. Google complies with the EU-US Data Privacy Framework and Standard Contractual Clauses (SCCs) approved by the European Commission.

8. Data Retention

  • Google Analytics: 14 months (custom setting)
  • Consent cookies: 6 months

You can manually delete cookies from your browser at any time.

9. Changes to This Policy

We may update this policy occasionally. We will notify you of significant changes via prominent notice on the site.

Last updated: Automatically generated at page footer

10. Contact

For any questions about this Privacy Policy:

📧 Email: contact@lifebeyondcarbon.com